Blog
Marketing Strategies for a Growing Insurance Agency
If you have been working in an insurance agency for a while, you will have noticed that the traditional method of marketing insurance products is fast becoming a thing of the past. Today’s insurance customers are not interested in long face-to-face meetings. Most do...
Training Your Team: Ensuring Consistency Across The Board
Consistency should be one of the main goals of your insurance agency. Consistency ensures ongoing customer satisfaction because your customers will know what to expect. It also helps build trust and loyalty with your customer base. To achieve customer satisfaction and...
From Small to Mid-Size: Managing Your Insurance Agency’s Growing Pains
The ideal journey for your insurance agency sees your brand growing steadily over months and years. Even if you start small, you want to build a loyal client base and a strong reputation for excellent products and service. This growth, however, won't happen without a...
Improving Customer Retention with Automated Renewal Reminders
2024 is shaping up to be a tough one for insurance agencies. GDP growth and increasing inflation will continue to impact the insurance sector. There is a 3.9% unemployment rate to consider and shifting consumer sentiment. These factors may have played a big role if...
Making the Most of ACORD Forms with JenesisNow
In the 1970s, the Association for Operations Research and Development (ACORD) was established. This non-profit saw the need for standardized insurance forms worldwide and created the ACORD certificate of insurance, which was intended to streamline insurance processes...
Creating a Content Strategy for Your Insurance Agency
Modern insurance customers are bombarded with information and marketing daily. So how do you ensure that your content is what customers want to see? The answer lies in content strategy: creating a strategy that allows you to create valuable content and deliver it on...