If you have been working in an insurance agency for a while, you will have noticed that the traditional method of marketing insurance products is fast becoming a thing of the past.
Today’s insurance customers are not interested in long face-to-face meetings. Most do not even want to speak to an agent over the phone. Instead, when people buy insurance, they search for the products they need online.
This means that your agency must embrace online or digital marketing. This is especially true if you are trying to introduce new products and gain new audiences to grow your agency.
Understanding Your Audience
Before you get into different marketing tactics, you must know what your target audience looks like.
Do you want to reach families with young children? Does your agency offer the ideal insurance coverage for homeowners in a specific area? Does your business specialize in selling business insurance to entrepreneurs?
When you answer these questions, you can create different buyer personas. Demographics, insurance requirements, and pain points should form part of these personas. Then, you can build marketing strategies that appeal to these demographics and meet their needs.
The easiest way to get the information you need for your buyer personas is to do market research using surveys and social media listening tools. This will help you identify which insurance products and concerns are most relevant to your audience.
You can also use this data to create personalized content to ensure your audience connects with your agency.
Digital Marketing Essentials
Digital marketing strategies give you the essentials to reach your target audience and build stronger relationships with customers and prospects.
The first, and possibly one of the most important strategies is SEO. Search engine optimization will ensure that your agency’s website and contact details appear at the top of search engine results rankings.
If you have not used SEO tactics before, start with local SEO strategies to target more potential customers in your area.
Another must-have digital marketing strategy is high-quality content. With blogs, articles, videos, and infographics, you can give your customers the information they need and educate them about insurance at the same time.
Good content also helps to establish your agency as a trusted resource, which means you will attract more leads.
You should also engage your audience on social media. Share insurance news and changes in regulations that apply to your audience. Participate in conversations so that people can get to know your brand.
Social media is perfect for building brand and product awareness and showing off your agency’s expertise in the insurance industry.
Integrating Jenesis Software In Your Marketing
Carry over your audience engagement from social media to your insurance software systems. For example, you need a brand website where people can learn more about your agency’s services and products. And, your website should be a platform where people can engage with you, too.
Moreover, install a client portal for existing customers, where they can contact you or use the self-service options to get the information they need.
Jenesis can help you build your website, get more engagement, and establish a client portal. JenesisWeb is an exclusive agency website design solution that will help you drive business and increase sales. With this website design option, you will pay low fees to set up and enjoy highly affordable monthly rates.
With JenesisReach, you get agency-specific SEP solutions and social media management tools. JenesisReach offers Search Marketing programs to ensure your agency is visible online, especially to organic visitors. With the Search Marketing programs, you will get higher keyword rankings, while Jenesis’ social media management services will get you more reviews and customer follows.
The JenesisReach system gives you access to a Search Marketing Manager, and you will receive a thorough website review and audit. You will also have access to an SEO dashboard and SEO monthly planner and get two industry posts written on your behalf.
Furthermore, your SEO manager will write and submit two industry-related news articles for your website each month. Your JenesisReach team will also ensure that your agency stays on top of SEO updates and changes so you can continuously reach your target audience.
Tracking and Analyzing Your Marketing Efforts
No matter which strategy you prefer for your business, you must track every marketing effort and campaign’s progress. Analyze the results of each campaign to see where you should make changes. You can use analytics tools on your website and social media channels to get the analytics information you need.
Adapting To Successful Marketing Strategies Is an Ongoing Effort
The insurance marketing landscape is always changing. Consumer behavior differs from one month to the next, and technology is constantly improving. This is why you should consider a data-driven approach like the one offered by Jenesis. With Jenesis’s variety of tools and systems, you can streamline your marketing process while boosting your agency’s online presence. And you will continue to sustain your agency’s growth into the future. Ready to see it all in action? Request a demo, today.