Why a Professional Logo Matters in the Insurance Industry Insights from Jenesis - photo by pexels-pixabay-38544

When you chose your insurance agency’s logo, what did you base the design on? Why did you choose the specific colors of the logo? What attracted you to the shapes, lines, and even tagline accompanying the logo? If you used a logo generator just to have something to load at the top of your website’s home page, you need to rethink your logo entirely.

A professional logo is more than just a picture that differentiates you from other agencies. Your logo shows potential and existing customers how serious you are about your business. If you were searching for an insurance company and found one online with a logo that looks like someone designed it in Word in 1997, would you hand over your hard-earned money to them? Probably not.

There is a lot to be said about first impressions. If you want customers to have a lasting, positive impression of your business, start by revamping your logo.


What Is the Significance of a Professional Logo?

Your logo is more than the sum of its image and colors. But did you know the perfect logo can help you tell your brand’s story? Think about your competitors. You probably have at least 10 just in your local area, right?

So, if you wanted to stay top of mind for your target audience and blot out the image of your competitors, how would you do that? By crafting an unforgettable logo. Logos boost brand recognition, and they can evoke a sense of trust and credibility. A bad logo, though, can do just the opposite.

The right logo can even communicate your brand values. The colors, shapes, and fonts you choose subconsciously send the message to your audience that they can trust your agency and that you have the insurance solutions they need.

On the practical side of things, you can also use your logo to immediately show people what type of insurance your agency specializes in. For instance, if you have the outline of a car in your agency name, potential customers will know you sell car insurance. If you add a roof over a letter, people can see you sell home insurance.


How to Create an Agency Logo That Stands Out

Your logo should catch the eye and convey your agency’s message. This is not an easy balance to achieve, but if you keep things simple, it becomes less of a headache.

Your agency’s reputation should drive the visibility and recognizability of your logo. If your business is well known for providing excellent customer service, your logo will pop even more. People will better remember your logo if your agency is famous for fast claims payouts.

You can even create a memorable logo using just one color. If the design is striking enough, you will not need an entire palette or an image. You could select a monogram in your brand colors to make it easier to decide on a logo. If you choose a monogram, ensure you pick out a font and shape that ties to your brand personality.


How Can Jenesis Help Your Agency Design the Perfect Logo?

At Jenesis, we know that creating the perfect insurance agency logo takes time. Our logo design service aims to meet your needs and help you stand out in the crowd.

If you sign up for our logo design service, we will take the time to get to know you and your business first. There will be many discussions about how you started your agency and what type of insurance you specialize in. We will talk about your values and your agency’s mission. Then we can put together notes on what you want your ideal business logo to look like. This way we can ensure that we design a logo representing your brand. During the design process, we will keep in contact with you and allow you to approve or veto ideas and concepts.

We’ve been working with insurance agencies all across the US since 1999. This experience allows us to know what will work for your agency. And the best part is that our logo design service is affordable. We offer several design packages to suit your budget.

Jenesis Offers Exceptional Logo Design and Customer Service

If you want a logo that encapsulates what your agency stands for, contact Jenesis today to book a consultation. Our team will answer all your questions and get you started on the journey to a beautifully designed professional agency logo.