Is Your Insurance Agency Using SMS Marketing by pexels-andrea-piacquadio-920382

Sending text messages can be one of the most effective ways to acquire more clients in the insurance industry. If your insurance agency hasn’t considered an SMS (Short Message Service) marketing strategy, now is the time to do so.

Why Should Your Insurance Agency Use SMS Marketing?

Text messaging is a useful tool to extend your marketing reach.

  • Some customers prefer text over call. Studies found that 87% of customers won’t answer calls from someone they do not know. On the other hand, text messages generate a 45% response rate.
  • SMS has a higher click-through rate than email. It means there is a high chance your target audience will see and act upon your message.
  • People open text messages within 90 seconds, much faster than the open time for emails which is 90 minutes.
  • 90% of your leads would rather get a text than a phone call.

These data prove that texting remains an unrivaled communication channel.

How to Get Started With SMS Marketing

SMS marketing is a powerful tool that can help you reach your target audience, increase engagement, and boost sales. If you are ready to integrate this strategy into your marketing, here are a few tips to help you get started:

Invest in a Texting Platform

Sending text messages manually to hundreds of customers will be time-consuming and tedious. If you want to launch an SMS marketing campaign, invest in a texting platform. These technologies make it easier to start and manage your SMS marketing campaigns.

If you haven’t found a platform yet, consider the JenesisNow management system. You can send text messages automatically from within your agency’s software. You can also create text templates, so you don’t have to create a message from scratch each time you need to send a text.

Find Out the Ideal Frequency of Sending Texts

It can be annoying to always receive text messages. If you want your SMS marketing to succeed, find out the ideal frequency of sending text messages to customers. It should not be too high or too low. If the frequency is too low, the agency may miss opportunities to connect with customers and promote your services.

By finding the ideal frequency of sending text messages, the agency can strike a balance between staying top-of-mind with customers and respecting their privacy. It will help you build a positive relationship with your target customers.

Determine the Type of Text You Want to Send

There are many types of SMS you can send. Some examples are mass text messages, inbox messages, autoresponders, and scheduled text messages. Find out what type of SMS will yield the best results.

When starting SMS marketing, it is essential to make sure that you have permission from your customers to send them messages. This can be done by asking for opt-ins through your website, social media channels, or in-person interactions.

Additionally, follow best practices for SMS marketing, such as providing an opt-out option and avoiding spam messaging. With these tips, you can effectively use SMS to market your insurance business and connect with potential customers.

Ways to Use Text Messaging to Market Your Business

SMS marketing has many applications. Here are some of the ways you can use text messaging for marketing your insurance agency:

Engage With Your Leads

Every business wants to convert leads into customers. You can use SMS marketing to achieve that. Send text messages to leads generated from whatever marketing channel your agency uses. It will feel more personal than communicating online. Sending SMS is also fast and easy, so your leads will likely text in.

Send Reminders and Renewals

Use SMS to remind your customers about upcoming policy renewals or payments. This can be a helpful way to keep your customers engaged and ensure that they stay up to date on their insurance policies.

Send Personalized Messages

If you wish to leave a significant impression on your customers and boost your business, sending personalized messages is the way to go. You can personalize your messages by including your customer’s name and other relevant details. It will likely make the recipient feel valued and seen as people.

Request Online Reviews

Customers are more likely to trust agencies with online reviews compared to businesses with no reviews. So, getting your customers to leave feedback on your website and any other review websites is beneficial. One way to do that is by sending text messages asking for reviews.

Closing Thoughts

Your insurance agency surely has a marketing strategy in place. But it wouldn’t hurt to integrate SMS marketing into your overall marketing efforts. It can be a great way to win new leads and keep existing clients. So, make sure to think about whether you can use text messages to deepen your existing marketing efforts.