Take advantage of the new year to refresh your website. No matter how long it’s been since you last updated your website, it’s worth taking a closer look at it. This way, you can make sure it is still aesthetically pleasing and has up-to-date information.
Start by Reviewing Accuracy
Before you get into the nitty gritty of refreshing your website, make sure that everything on it is up-to-date. Does it accurately list the types of insurance you offer and the carriers you work with? Is the list of your agents and other team members current? Add photos to the team page if you don’t already have them.
Confirm that all your contact information is correct as well, including your email address, physical address, phone number, and social media profiles.
The Review the Rest of the Content
Now, it’s time to look at the rest of the content on your website. This is a good time to reevaluate your content marketing strategy and see how your blog fits into your digital marketing efforts. You want to make sure that the website copy is clear and concise. It should also build a connection with potential and current clients.
You can also use this time to think about your current keyword strategy and how you come up with ideas for your website content. Evaluate if it is working and what changes, if any, you need to make. If your website needs a major overhaul, you can save this step for later.
Review and Update the Images
Take a look at the images on your website. How long have they been on your website? Even something as simple as swapping out old photos for newer ones can make your website feel refreshed.
Consider Website Design
One of the most important things to evaluate during a refresh is your overall website design. It needs to be professional and eye-catching. If you make aesthetic updates, make sure that they are functional as well.
As you evaluate your website design, remember that being clear and concise is key. Smart web designers know to keep blocks of text small and separate them with empty spaces or images.
Check the Navigation
When it comes to website design, navigation and functionality are just as important as how your website looks. So, this is the time to confirm that your website is easy to navigate.
When evaluating how easy it is to navigate, don’t think about your own experience. You are familiar with it, so even if there are some challenges, you likely know how to get around them. Instead, have someone new look at your website. You want a fresh set of eyes.
Remember to confirm that your website is easy to navigate on mobile devices as well as on desktops. After all, most of your website visitors will be on mobile.
Add or Update Testimonial Pages
If you don’t already have a testimonial page on your agency’s website, consider adding one for 2023. If you do already have one, confirm that it achieves your goals.
Know How to Boost Engagement
Part of maintaining a successful website is knowing how to keep visitors engaged. You want your website to help you convert visitors into clients. And you want it to be a way for your current clients to engage with you.
There are a few different strategies you can consider to boost engagement on your website. Not all of them will work well for every insurance agency, so choose which ones to use based on your audience and website.
Live Chat
Every insurance agency should have webchat on their website. This makes it incredibly easy for clients to reach you. Remember that you can set up the live chat to have an away message outside of business hours. This live chat should also complement the contact information you have on your website and in the Jenesis client portal.
Email Signups
One simple option for engagement is to have a signup form for a newsletter or email list. You hopefully have an email marketing campaign where you share insurance tips with your clients and give them other relevant information.
Having an email signup ensures that you keep engaging with existing clients via these messages. That increases the chances that they will renew. It also lets you gather contact information for potential new clients who may be visiting your website for the first time.
Special Offers
If your insurance agency happens to have a special offer or giveaway, include that on your website. For example, maybe new clients get a free branded water bottle. Or maybe you offer a discount if clients get multiple lines with your agency.
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Optimize for Search
The new year is also the perfect time to make sure your website is optimized to rank highly on search results. Remember that numerous factors affect your website’s online rankings, including how frequently you update the page, your ability to provide relevant content, and your use of keywords.
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Set Up a Schedule
Finally, come up with a schedule for updating your website in 2023. From confirming the basic information like your contact details are accurate to making blog posts, your website will be more successful if you have a plan for it. You can even start planning your content schedule for your blog posts.
Conclusion
Your website is one of the first impressions you will make on potential clients. Evaluate it to make sure everything is up-to-date and see what elements you need to refresh to keep your website engaging and useful.