One of the most important tools for a local insurance agency is their Google My Business listing. Use this guide to make sure your listing is set up correctly and you’re taking advantage of all it has to offer.
#1 Optimize Your Chamber of Commerce Listing
Does your chamber of commerce have a business directory? Have you checked to make sure your contact information is correct and there’s a link to your website? Is there additional information you can add? These type listings can really help your local SEO. Make sure they’re correct and have as much information as possible.
Retention and referrals are the two best indicators of the kind of service you are providing your customers. If you do not track your retention, you’ll have no clue where you stand on keeping customers
Research – It is important to be continually learning. You can do this in a number of ways including Books, Podcasts, Audible, YouTube, etc.
“What we dwell on is who we become.”
Many insurance agency owners started out as insurance agents working for an agency. That’s exactly how I started. When they decided to open their own agency and become an entrepreneur, they think …
“The cost of being wrong is less than the cost of doing nothing.” —Seth Godin What is marketing? Marketing and Sales are often considered the same thing. However, marketing is the process of promoting your product or service and generating leads. Sales take over after...