Blog
From Small to Mid-Size: Managing Your Insurance Agency’s Growing Pains
The ideal journey for your insurance agency sees your brand growing steadily over months and years. Even if you start small, you want to build a loyal client base and a strong reputation for excellent products and service. This growth, however, won't happen without a...
Improving Customer Retention with Automated Renewal Reminders
2024 is shaping up to be a tough one for insurance agencies. GDP growth and increasing inflation will continue to impact the insurance sector. There is a 3.9% unemployment rate to consider and shifting consumer sentiment. These factors may have played a big role if...
Making the Most of ACORD Forms with JenesisNow
In the 1970s, the Association for Operations Research and Development (ACORD) was established. This non-profit saw the need for standardized insurance forms worldwide and created the ACORD certificate of insurance, which was intended to streamline insurance processes...
Creating a Content Strategy for Your Insurance Agency
Modern insurance customers are bombarded with information and marketing daily. So how do you ensure that your content is what customers want to see? The answer lies in content strategy: creating a strategy that allows you to create valuable content and deliver it on...
Navigating SEO Changes: Preparing Your Insurance Agency for Algorithm Updates
SEO is important for every industry. It is one of the most effective ways to market a business because it helps people find a brand faster. Google knows this very well, so it continues to update its internal search engine algorithms. It does this to ensure that users...
Improving Quote Accuracy and Speed with Advanced Rater Tools
People looking for insurance value a quick and easy online experience, and having the right tools can play a critical role in streamlining that process. Designed specifically for insurance agents, these advanced rater tools enable our agents to efficiently compare and...